A Real Experiment - Powerade

Powerade Zero, The Zero Calorie Sports Drink.

Powerade is a sports drink manufactured by The Coca-Cola Company and currently number two in the sports drink market worldwide. (more...)

In June 2007, Coca-Cola bought Glaceau, owner of brands such as vitaminwater and smartwater, for $4.1 billion, a price tag that signaled the company’s seriousness in pursuing growth of non-carbonated beverages. Since then, the company has also given its Glaceau management team control of its Powerade sports drink brand, which competes directly with Gatorade. (less)

Added: 10 Jun 2009