Flying in The Face of Ordinary

To launch their new positioning "Flying in the face of ordinary" Virgin Atlantic replaced an ordinary park bench with an extraordinary one - complete with padded red leather, extendable leg rests, stewardess call button and a fold-out entertainment. Everything you would expect in the air, placed in the middle of New York. People could take a seat and take complete control of their experience. www.virginatlantic.com


  

Added: 28 Jun 2013

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