An Everyday Marvel

Marvel comic books and graphic novels have been a popular hobby for many people over a long period of time. Only in the last few years have the characters left the printed page and found many new homes. Even the more obscure figures have become household names. Many who have never read a Marvel comic would be very familiar with the vampiric adventures of Blade or the Faustian deal signed by The Ghost Rider. Explore with me a few areas that have been invaded by comic mythology and the effects that heroes and villains have had.

The Films

With a staggering 601 minutes of screen time over 5 motion pictures, the build up to the Avengers movie was a cinematic first. Each character had their own film to explain their origins so the team could get straight to the action in the 2012 smash hit, The Avengers aka Avengers Assemble. That's not all, since the collaborative effort; Ironman, Thor and Captain America have all had sequels and new addition Ant-man is due to arrive on the silver screen next year. The Avengers sequel will follow soon after, intriguingly titled: Age of Ultron. The films will continue as long as we demand more, which is due to continue for the foreseeable future.

The Net

Marvel comics have a serious online presence. Mock-up text conversations between the X-men, animated videos of how Fantastic Four should have ended and fan fiction where Dr Bruce Banner and Tony Stark are lovers. The Internet’s obsession with the iconic characters has reached full penetration. We have seen this before with other characters as well. Cartoons and comics are often a source of inspiration, from notepads to scratchcards, even available online now, and Marvel especially has followed suit. The Marvel heroes have crossed all demographics and genres. The liberal use of Marvel imagery is also still far from cheapening the art and has made the franchise accessible to all.

The Merchandise

Lunch boxes, back packs, pencil cases and pajamas have been covered in superheroes for years, but since the huge rise in Marvels popularity, it is no longer just the kids that can join in the fun. Adult size T-shirts with comic art work or logos have become the height of casual fashion. Ladies underwear ranges have been in the shops for a while and you would not be laughed at nowadays for getting out a spider-man wallet at the bar on a Friday night. The hero pop culture is now for all ages and both sexes.


Added: 8 May 2014

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